Q&A – Will an Open House Sell My Home?

Many people think that homes sell because of an open house.  The truth is, an open house is an accessibility vehicle for people to get to the home when they can’t otherwise get there during the week or with their realtor.

Holding an open house makes it more accessible to as many people as possible. The more people you can get to your home to see it, the better chance it will sell. If someone is just driving by, sees the sign and comes in to check it out, they may like it and mention it to a friend looking to move. Even a nosy neighbor may take a walk through, like what they see and mention it to one of their friends whom they’d like to have as their neighbor. And, of course, buyers searching online for open houses will stop by to take a tour because the time/day is convenient for them.

Will an open house sell my home? Statistics show that people buy a home because of the open house only 1% of the time. In this type of situation, the person just happened to see the open house sign, came in and bought the house. They didn’t find out about the home any other way.

The best time to hold an open house is when your home is brand new on the market, or when you have some call to action like a change in the property, price, or some type of different marketing is going on to create a new interest in the property.

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